In search of the “Perfect Party Dress”..

In search of the “Perfect Party Dress”..

PPD Stylist, Calire Wacey said, “When picking a party outfit, it’s important to work with your body shape to complement curves or accentuate your frame. This season it’s all about strong shapes, heavy embellishment and femininity. There are styles to suit everyone including peplum, 1950s sophistication as well as jewel colours and brocade materials. Perfect Party Dress is about finding your perfect party look so if your chosen style isn’t black, be bold and opt for a splash of crimson or royal blue to suit your individual image.”

But when is fashion ever FREE? With the party season close upon us, thoughts of finding the perfect party outfit is already striking fear in the hearts of all of us across the UK. From the beginning of October until early November, Capital Shopping Centres is launching a FREE nationwide style campaign called ‘Perfect Party Dress’ to help women find the ultimate style, shape and colour outfit, ensuring they are party ready for the coming season.

Inspired by the styles seen on the likes of Jennifer Aniston, Holly Willoughby and Nicole Scherzinger, the Perfect Party Dress campaign aims to treat us to a unique styling experience, with expert stylists on hand to help us “get an insight into the importance of dressing to suit your body shape and understanding which colours and accessories work best” like Richard Bailey, Central Marketing Manager for Capital Shopping Centres commented.

The exclusive styling event will be taking place in 10 key shopping destinations, including Chapelfield in Norwich, Lakeside in Essex, The Chimes in Uxbridge, Braehead in Glasgow, The Harlequin in Watford, Eldon Square in Newcastle, the Glades in Bromley, The Potteries in Stoke-on-Trent, Victoria Centre in Nottingham and The Metrocentre in Gateshead.

The styling pods will be located in the centre and shoppers will be able to book appointments in advance at or turn up on the day for a one-to-one consultation with the PPD stylists who will ensure that they find their perfect little party dress! Plus, shoppers will also be treated to an exclusive PPD guide containing top tips for finding the perfect outfit, understanding your shape, celebrity inspirations, accessory trends and some fantastic retail offers exclusive to PPD shoppers!



Iva Zhikova